Valuation view

Traffic valuation shows the cost to build this level of traffic from a standing start. The percentage shows the period-on-period trend based on the current data range selected

Cost per Index Point (CpIP) shows the cost to move the average traffic position one index point vs. the lead competitor. This is used to compare the relative cost to play across topics and geos

Index point value (IPV - purple line) shows the estimated monetary value of traffic over time

xPost traffic trend increments (underlined dollar amounts to the left of the tile) show the cost to move the average traffic line up 20 index points vs. the lead competitor